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How do you come up with your fees?
Although we take a number of factors into determining the fee for a project, about 90% is based on our estimate of how much time it will take to complete any given project. We also take into consideration the complexity, the scope, the approval process and the number of anticipated rounds of reviews.
What is a usage fee (a.k.a. licensing or transfer of rights fee)?
We license the use of our designs that we create to our clients for specific uses. For example, a brochure design is licensed for 10,000 printed pieces. The brochure design is not licensed for other uses such as applied to a web site design.
What happens if the project changes?
Sometimes a project expands into a number of pieces that were not initially anticipated. We write a "Change of Scope" order that must be approved before additional work commences so that we all agree on what is to be delivered and the fee for such work.
Who owns the copyright?
Generally, the copyright belongs to Cultura Design for anything that we create. Sometimes copyright is held jointly with photographers and copywriters. Most projects license the right to copy to the client for a specific use.
Can we have the files?
Our estimate and contract is very specific about what rights are transferred to the client. After consultation with the client, we do our best to anticipate your needs. With the exception of corporate identity and template creation, our files are not given to the client. We don't want to sell you more than you need. Of course, we are happy to work with you to accommodate your specific needs.
What services and fees are subject to sales tax?
If you use graphic design services, your tax tab on those services is now dramatically less than it used to be. Currently you pay sales tax on only 25% of the design fee while 75% of that fee is sales tax free. If your project is delivered to you entirely via the Internet, such as a file e-mailed to you, there is no sales tax at all on the design fee. Remember that graphic design services often include a range of services other than design, such as printing, proofs, film output and scans. Fees for those services and products are generally taxed for the entire amounts.
For more information about the new regulations please go to the Guild’s sales tax information page on the Web.
Why Print Publications?
There are a great deal of communications published electronically (mostly online), however, the print medium is still preferred. (Have you ever tried to read a book online?) Although we are experienced in both online and print media, our strength is in print.
What is a Publication?
Publications can take two primary forms: they can be print publications or they can be electronic pulications. Print publications include annual reports, magazines, books and newsletters. While electronic publications include email newsletters, Websites, or interactive multimedia pieces.
Publications share essential characteristics: FORM (e.g., multiple pages, shapes, lines, size, texture) and CONTENT (e.g., copy, images, and ilustrations).
Print Publications are both two-dimensional and three-dimensional. A publication delivers information sequentially to provide a cumulative perception of all pages. Three-dimensional space (depth) in graphic design should take into account the process of reading and how the publication unfolds to influence how the viewer experiences the page.
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